The Smart Insurance Agent’s Guide to First-Party Data: Why Your Own List Is Your Biggest Asset

John Graham

Published on: 28/05/2025

In a world of rented traffic and rising ad costs, smart insurance agents are turning to the one thing they can fully control: their own list. This guide shows you why first-party data is your biggest asset—and how to start collecting and activating it today to reduce costs, increase conversions, and future-proof your marketing.